Marketing Pharma Europe 2010
30. Nov – 1. Dec 2010, Carlton Tower Hotel, London, UK
Draft Agenda – Marketing Pharma Europe
08:00 Registration Coffee
09:00 Chairman’s opening remarks
09:10 Presentation: The Future of Pharma: Research Insights and Implications for Marketers
- What evolutionary concepts tell us about the future of pharma
- The new competitive habitat in global pharma
- The capabilities needed to survive rapid evolutionary change
- The role of marketing in the future of pharma
Dr Brian D Smith, CEO, Pragmedic
09:50 Q&A with keynote speakers
INTEGRATING MARKETING, COMMUNICATION, SALES AND R&D FOR A GLOBAL STRATEGY
10:00 Presentation: Creating a global strategy for a winning marketing portfolio
Rebecca Joslin, Associate Brand Director - Exelon Patch, Novartis
10:30 Networking coffee and refreshments
11:10 Presentation: Delivering results through ROI analysis
Graham Leask, Management Strategy Group, Aston University
11:40 Designing the Pharmaceutical Selling Organization for the 21st Century
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Learn why more sophisticated pharma sales models require new approaches to sales force design
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Maximize customer impact by matching capabilities with customer needs
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Ensure an optimal sizing by balancing bandwidth and workload
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Create KAM roles that are designed for successZS Associates, speakers to be announced
Chris Murray, Manager, ZS Associates London
12:10 Speed networking
13.00 Networking lunch
14:40 Presentation: R&D as a future marketing tool
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The current role of R&D in a marketing cycle
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Is a closer linkage between R&D and marketing necessary?
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R&D as the missing link in early stage marketing
15:10 Presentation: Early-Stage Pharmaceutical Marketing challenges within the Public-Private Partnership model
- Introduction stage of enlightenment
- Moving from the private to the public market
- Scaling up difficulties
- Closing the deal
- Getting the balance right
Pierre Hugo, Associate Director - Product Development, Medicines for Malaria Ventures (MMV)
15:40 Networking coffee and refreshments
16:10 Presentation: Improving Corporate Social Responsibility via Public-Private Partnerships
- Socially responsible deals
- Ensuring the dissemination and commercialization of safe, efficacious andaffordable treatments for developing countries
- The product-development public-private partnership funded by philanthropy as a model for global health impact
- The MMV partnering and funding strategies to defeat the neglected disease Malaria: 10 years of success and challenges
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A global health impact leveraging both private and public goods
Prof. Patrick Nef,
PhD, CBO, Medicines for Malaria Ventures (MMV)
16:40 Chairman's closing remarks
17:00 Networking Reception
Day 2
08:30 Registration coffee and refreshments
09:00 Chairman’s opening remarks
INCORPORATING DIGITAL MARKETING AND SOCIAL MEDIA
09:10 Presentation: 5 reasons why Pharma should not do E-marketing
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E-detailing vs. visit
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Banner ads vs. print ads
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Newsletter vs.mailing
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Search engine marketing
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Social media
Martin Hensen, Head of eStrategies, UCB
09:40 Presentation: Understanding the changes of customer and physicians behaviour
- How physician behaviour has changed and how it influences the market landscape
- What are the challenges and opportunities?
- What measures need to be taken to evaluate, analyse and react?
- Strategies and new approaches Effectively approch the taskso f monitoring and reporting
Carwyn Jones, Head of Pharmaceutical Sales & Marketing, Doctors.net.uk
10:10 Case study: Getting social
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Why pharma needs to lead the way and lag behind with the personal web
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Developing engagement in a regulated environment
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Understanding Social strategy and aligning across the business
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Looking beyond platforms
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Insight into some Janssen social media projects
Alex Butler, Digital Strategy and Social media Manager, Jansen-Cilag
10:40 Networking coffee and refreshments
11:10 Presentation: Architecture of an eChannel. Digital elements to build a Multichannel promotional model
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Why an e-Channel
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Digital assets: tablet PCs, web 3.0, e-detailing
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Combining digital assets to create a promotional platform
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Trasforming data into a CRM knowledge center
Juan Ramon Amoros, e-Business Manager, Boehringer Ingelheim
11:40 Presentation: Understanding the opportunities of e-detailing
- E-detailing as the missing gap between digital marketing and sales
- Experiences with e-detailing applications
- Analysis of e-detailing ROI
Wanda Laskowska-Studniarska, MD, PhD, Digital Business Manager, Sanofi Aventis
12:10 Case study: Achieving a CRM project success
- CRM project - Facts and challenges
- Mastering the key points: prioritise requirements, stakeholders expectations, vendor selection, usage policy, user motivation, customer data validation
- Hemofarm CRM - project overview
Darko Ružić, CRM Manager, Trade Marketing Service, Marketing, Hemofarm AD
12:40 Presentation: Pharma and social media: an uneasy marriage?
- Why does social media represent such a legal challenge for pharma?
- What guidance is there to help?
- Sensible strategies for managing the legal and compliance risks
Tim Worden, Partner, Taylor Wessing
13:10 Networking lunch
BEST PRACTICE LIFE CYCLE MARKETING AND R&D
14:40 Stakeholder Wars: A New Hope
- How to interact with your stakeholders optimally and what does that mean?
- A view of the new stakeholder ecosystem in which we operate and how we can better understand it and interact with it
- Analysis of pharma companies performing well in key stakeholder groups and tackle the recent trend of measuring stakeholder satisfaction to compensate an organisation.
Mark Sales, Head of Global Brand & Stakeholder Management, Brand & Stakeholder Management, Kantar Health
15:10 Presentation: Uniting R&D and Marketing for Integrated Early- Stage Market Preparation
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Benefits of combining R&D and marketing efforts for more efficient marketing and increased ROI
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Bridging the gap between R&D and marketing in early-stage drug development
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Portfolio planning, resource allocation, product hand-offs and ownership
Mike Rea, Principal, Idea Pharma
15:40 Networking coffee and refreshments
16:10 Presentation: Early stage marketing
- Creating awareness of the clinical need
- Marketing the clinical value message
- Defining the Influencers
- Internal linkage of medical and marketing
Brian Lovatt, CEO, Vision Healthcare Consultancy
16:40 Chairman’s closing remarks
16:50 Close of conference