Marketing Pharma Europe
30 November – 1 December 2010
London, UK

A unique event addressing the topics relevant to all pharmaceutical marketers!

Learn about……

• How to create a global marketing strategy involving all key stakeholders as well as key opinion leaders
• How to create a well structured multi-channeled marketing portfolio and increase your ROI
• Latetst updates on digital and social marketing
• Efficient and cost-effective life cycle marketing
• Early stage marketing
• Aligning sales, marketing, R&D and communications for new marketing strategies

Conference Background:

Are you dealing with weak pipelines, patent expiries, the rise of generics and the lack of blockbusters? Finding new sales and marketing strategies has become more important to the pharma industry than ever before.

Although traditional marketing is still making the overwhelming part of a companies budget, digital and social media has started to play a considerable role. Times are changing almost as fast as patients and physicians online and offline behaviour and it has become tough for companies to keep up with the market and be on top of the game. Understanding this complex field including regulatory aspects and possibilities has become inevitable to marketers, but it is also crucial to allocate the right budget to it and include it in the right mix of a successful portfolio.

In terms of sales, the times when doctors and physicians made the decision on the selection of drugs they prescribed and mass marketing was a waste of resources are long gone. Shrinking sales forces are targeting a much more competitive market space. Although sales reps still are the highest cost, the price pressures combined with doctors and physicians having less influence over which brands they use mean that pharmaceutical companies are being forced to rethink their strategies economically.

Are early-stage and full life-cycle marketing the answer? Does pharma need to rethink it’s global and regional strategies and align marketing, R&D, sales and communication to achieve the same ROI as before?

You will not know unless you join 100 marketing, R&D, sales and communication experts at Marketing Pharma Europe!